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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 07/01/2022 14:27:33 • 1091 Views
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI MINAT BELI KONSUMEN DI STARBUCKS JAKARTA UTARACreated by :
Nadia Panjaitan ( 20160101169 )
| Subject: | GREEN MARKETING
KEPUTUSAN PEMBELIAN
MINAT BELI | | Alt. Subject : | GREEN MARKETING
PURCHASE DECISION
INTEREST TO BUY | | Keyword: | Green Product
Green advertising
Minat Beli
Keputusan Pembelian |
Description:
Penelitian ini menguji pengaruh green product dan green advertising terhadap minat beli dengan variable Keputusan Pembelian sebagai variabel intervening. Metode analisis yang digunakan dalam penelitian ini adalah analisis jalur. Teknik Pengambilan sampel dalam penelitian ini menggunakan non probability sampling dengan teknik purposive sampling. Jumlah sampel yang digunakan sebanyak 155 responden yang merupakan konsumen Starbucks, Jakarta Utara. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh signifikan antara green product dan green advertising terhadap keputusan pembelian, green advertising terhadap minat beli serta pengaruh signifikan antara keputusn pembelian terhadap minat beli dan hasil yang tidak signifikan antara green product terhadap minat beli. Serta hasil dalam penelitian ini menunjukkan ternyata variabel keputusan pembelian dapat memediasi hubungan antara green product dan green advertising terhadap minat bel
| Contributor | : |
- RA NURLINDA, SE, MM.
| | Date Create | : | 07/01/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101169 | | Collection ID | : | 20160101169 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-green-marketing-terhadap-keputusan-pembelian-konsumen-melalui-minat-beli-konsumen-di-starbucks-jakarta-utara-22949.html
[ Free Download - Free for All ]
 UEU-Undergraduate-22949-COVER.Image.Marked.pdf - 133 KB- UEU-Undergraduate-22949-HALAMAN PENGESAHAN.Image.Marked.pdf - 423 KB
- UEU-Undergraduate-22949-HALAMAN PERSETUJUAN.Image.Marked.pdf - 304 KB
- UEU-Undergraduate-22949-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 242 KB
- UEU-Undergraduate-22949-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 145 KB
- UEU-Undergraduate-22949-ABSTRAK.Image.Marked.pdf - 126 KB
- UEU-Undergraduate-22949-KATA PENGANTAR.Image.Marked.pdf - 200 KB
- UEU-Undergraduate-22949-DAFTAR ISI.Image.Marked.pdf - 432 KB
- UEU-Undergraduate-22949-DAFTAR TABEL.Image.Marked.pdf - 214 KB
- UEU-Undergraduate-22949-DAFTAR PUSTAKA.Image.Marked.pdf - 250 KB
- UEU-Undergraduate-22949-BAB1.Image.Marked.pdf - 425 KB
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1. UEU-Undergraduate-22949-BAB2.Image.Marked.pdf - 487 KB
2. UEU-Undergraduate-22949-BAB3.Image.Marked.pdf - 662 KB
3. UEU-Undergraduate-22949-BAB4.Image.Marked.pdf - 965 KB
4. UEU-Undergraduate-22949-BAB5.Image.Marked.pdf - 222 KB
5. UEU-Undergraduate-22949-BAB6.Image.Marked.pdf - 346 KB
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